Greg Lindsay

Coach, Hypothesis

Sponsored by Hypothesis

The Cabcharge digital transformation with Nina Huchthausen & Deon Ludick

Digital transformations often focus on technology, products and process. However when Deon Ludick took on the role of CTO at A2B (the parent company of well-known brands like Cabcharge, 13cabs and Silver Service), he knew much more was needed to compete successfully in a market undergoing significant disruption.

Partnering with Hypothesis, A2B has since implemented a radical shift in their approach to delivery, and created a culture with an unwavering focus on the customer. A change towards customer-centricity has helped Cabcharge break through organisational silos, set (and achieve) audacious goals, and find new relevance for the future. Hear Deon share the story of the Cabcharge digital transformation!

About Greg Lindsay
Greg Lindsay has been leading Lean and Agile teams for over a decade. His passion is coaching teams to obsess over customer needs, find ways to shorten lead times, visualise goals and work plans, and eliminate assumptions and risks to minimise communication failure—all in the aim of getting value into the hands of customers sooner. Most importantly, Greg helps teams create a culture of openness, trust, focus and respect that supports the long term use of Lean and Agile practices.

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