31 MAY - 1 JUNE 2021 • SOFITEL MELBOURNE 

Update on COVID-19

31 MAY - 1 JUNE 2021 • SOFITEL MELBOURNE

Lital Sherman

Head of Experience Design, PageUp

Design Thinking for non-designers

I would argue that Design Thinking is NOT a designers only tool, it should not be owned by the design team, as every single one of us can benefit from using this approach.

Design Thinking is a human-centric approach for creative problem solving while putting humans at the centre. It encourages organisations to focus on the people they’re creating for, which leads to better products, services, and internal processes. When done right, Design Thinking ensures that greater user empathy, reinforced with targeted research and experimentation, is translated into more useful products for customers, and greater value for the company.

If Design Thinking is so powerful, why do only designers use it in so many organisations? Shouldn’t leaders in other parts of our businesses adopt this method to improve their team’s results and culture?

In my talk, I would argue that Design Thinking is NOT a designers only tool, it should not be owned by the design team, as every single one of us can benefit from using this approach. It allows non-designers to use creative tools to address a vast range of challenges in a creative and innovative way – whether it’s in our products, our teams, our business processes, or even in our personal lives. I will share my story and my experience as the Head of Design at PageUp going through the challenge of implementing a human-centric approach across the organisation; the successes, the failures and most importantly, the learnings.

About Lital Sherman

Lital Sherman is a driven experience designer, strategist, storyteller and industry leader. For the last 15 years, she has been delivering innovative solutions to customer problems, while building a diverse collaborative culture and implementing human-centric design practices into the development processes of some of the tech market leaders. She is passionate about utilising Design Thinking to drive a positive cultural change in our lives and believes that by understanding human behaviours, motivations and biases, we will be in a position to design a better journey for ourselves and the people around us.

Lital is the Head of Experience Design at PageUp, a talent management software company. Her goal is to establish a human-centric culture across all parts of the organisation, by running company-wide innovation events, realigning cross-functional teams, and developing a user research function. She is also a design mentor and a co-founder of UXLions, a design agency, that is driven by the mission to bring an affordable high-level of education to the Australian design community.

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