[et_pb_section fb_built=”1″ _builder_version=”4.23.1″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_4,3_4″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.23.1″ _module_preset=”default” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9mZWF0dXJlZF9pbWFnZSIsInNldHRpbmdzIjp7fX0=@” alt=”Quinton Quartel” title_text=”Quinton Quartel” _builder_version=”4.23.1″ _dynamic_attributes=”src” _module_preset=”default” border_radii=”on|10px|10px|10px|10px” border_width_all=”2px” border_color_all=”#22485C” box_shadow_style=”preset4″ box_shadow_horizontal=”5px” box_shadow_vertical=”5px” box_shadow_color=”#26AEBB” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” link_font=”|700|||||||” link_text_color=”#26AEBB” custom_margin=”||25px||false|false” custom_padding=”||25px||false|false” border_width_bottom=”1px” border_color_bottom=”#9AD9E7″ global_colors_info=”{}”]<\/p>\n
Catherine Seal is a coach and change professional. She is active in various communities of practice and always looking for new ways to grow her professional skills and take on new challenges. She is passionate about using her expertise to drive innovation and deliver value. 2024 will be her second year speaking at Agile Australia.[\/et_pb_text][dipi_dual_heading first_heading=”Session” second_heading=”Once Upon a Payphone – an Agile approach to storytelling” heading_display=”column” fh_style=”background” first_heading_color=”#F7955B” fh_padding=”3px|5px|0px|5px|false|false” fh_margin=”0px|0px|0px|0px|false|false” _builder_version=”4.25.2″ _module_preset=”default” first_heading_font=”|||on|||||” first_heading_text_color=”#FFFFFF” first_heading_font_size=”12px” second_heading_line_height=”1.4em” text_orientation=”left” custom_margin=”||0px||false|false” custom_padding=”||0px|0px|false|false” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″][\/dipi_dual_heading][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” link_font=”|700|||||||” link_text_color=”#26AEBB” custom_padding=”||25px||false|false” border_width_bottom=”1px” border_color_bottom=”#9AD9E7″ global_colors_info=”{}”]Step into the world of storytelling where narratives weave the fabric of innovation and time-honoured products come alive with new purpose. This session focuses on the transformative power of storytelling in redefining products and engaging audiences.<\/p>\n
We\u2019ll explore the journey of storytelling as a strategic tool that transcends mere communication, becoming a catalyst for change and a beacon for innovation.<\/p>\n
Drawing from the backdrop of Telstra\u2019s payphone reinvention, we\u2019ll illustrate the pivotal role of storytelling in turning a commonplace object into a beacon of community connection and safety. The \u201cFree Calls to Santa\u201d initiative serves as a prime example of how a strong narrative can breathe life into technology, making it relevant and magical for a new generation.<\/p>\n
This talk will challenge you to rethink storytelling\u2019s impact on product perception and customer engagement. You\u2019ll gain actionable insights into crafting narratives that resonate on multiple levels, ensuring they are not just compelling but also rooted in the product\u2019s core value.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"
Agile Coach<\/p>\n","protected":false},"author":2,"featured_media":1419,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"2880","footnotes":""},"categories":[15],"tags":[],"dipi_cpt_category":[],"class_list":["post-1326","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community"],"_links":{"self":[{"href":"https:\/\/agileaustralia.com.au\/2024\/wp-json\/wp\/v2\/posts\/1326","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agileaustralia.com.au\/2024\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agileaustralia.com.au\/2024\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agileaustralia.com.au\/2024\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/agileaustralia.com.au\/2024\/wp-json\/wp\/v2\/comments?post=1326"}],"version-history":[{"count":5,"href":"https:\/\/agileaustralia.com.au\/2024\/wp-json\/wp\/v2\/posts\/1326\/revisions"}],"predecessor-version":[{"id":2317,"href":"https:\/\/agileaustralia.com.au\/2024\/wp-json\/wp\/v2\/posts\/1326\/revisions\/2317"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agileaustralia.com.au\/2024\/wp-json\/wp\/v2\/media\/1419"}],"wp:attachment":[{"href":"https:\/\/agileaustralia.com.au\/2024\/wp-json\/wp\/v2\/media?parent=1326"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agileaustralia.com.au\/2024\/wp-json\/wp\/v2\/categories?post=1326"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agileaustralia.com.au\/2024\/wp-json\/wp\/v2\/tags?post=1326"},{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/agileaustralia.com.au\/2024\/wp-json\/wp\/v2\/dipi_cpt_category?post=1326"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}