{"id":1149,"date":"2025-04-29T18:19:14","date_gmt":"2025-04-29T08:19:14","guid":{"rendered":"https:\/\/agileaustralia.com.au\/2025\/?p=1149"},"modified":"2025-04-30T12:31:48","modified_gmt":"2025-04-30T02:31:48","slug":"rory-watt","status":"publish","type":"post","link":"https:\/\/agileaustralia.com.au\/2025\/rory-watt\/","title":{"rendered":"Rory Watt"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; next_background_color=&#8221;#ffffff&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;90deg&#8221; background_color_gradient_stops=&#8221;#9ad9e7 0%|#26aebb 50%|#9ad9e7 100%&#8221; bottom_divider_style=&#8221;waves2&#8243; bottom_divider_height=&#8221;50px&#8221; bottom_divider_height_tablet=&#8221;50px&#8221; bottom_divider_height_phone=&#8221;25px&#8221; bottom_divider_height_last_edited=&#8221;on|phone&#8221; 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border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;#9AD9E7&#8243; global_colors_info=&#8221;{}&#8221;]Rory Watt is an experienced product management professional who leads the digital transformation program at Greencross. Over the past three years, he has championed the use of product-led thinking and Agile practices in enterprise retail environment. Previously, he led product and marketing teams at a range of high-growth tech startups and scale ups.[\/et_pb_text][dipi_dual_heading first_heading=&#8221;Session&#8221; second_heading=&#8221;Winning the board: Petbarn&#8217;s journey to the market-leading mobile app &#038; AI for pets&#8221; heading_display=&#8221;column&#8221; fh_style=&#8221;background&#8221; first_heading_color=&#8221;#F7955B&#8221; fh_padding=&#8221;3px|5px|0px|5px|false|false&#8221; fh_margin=&#8221;0px|0px|0px|0px|false|false&#8221; sh_padding=&#8221;0px|0px|0px|0px|false|true&#8221; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; first_heading_font=&#8221;|||on|||||&#8221; first_heading_text_color=&#8221;#FFFFFF&#8221; first_heading_font_size=&#8221;12px&#8221; second_heading_line_height=&#8221;1.4em&#8221; text_orientation=&#8221;left&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px|0px|false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/dipi_dual_heading][et_pb_text disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;|700|||on|||#22485C|&#8221; custom_padding=&#8221;||25px||false|false&#8221; border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;#9AD9E7&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong><em>with <a href=\"https:\/\/agileaustralia.com.au\/2025\/tania-hyde\/\">Tania Hyde<\/a> \u2013 Digital Platforms Senior Product Manager, Greencross Pet Wellness Company<\/em><\/strong><\/p>\n<p>In this presentation, you will explore how Petbarn successfully implemented a digital transformation program to develop a market-leading mobile app and AI experience for pet parents. By conducting extensive customer research, Petbarn gained valuable insights into the needs of customers, which informed the design and functionality of their innovative app.<\/p>\n<p>Learn how the Petbarn product team employed iterative design testing and gathered feedback from a wide range of stakeholders, including senior leaders and board members, to refine the product and secure buy-in. Overcoming challenges related to budget, timescale, and technical complexity, understand how the team used Agile processes and governance to provide structure and predictability in an uncertain environment.<\/p>\n<p>Key learnings from Petbarn&#8217;s journey include the importance of stakeholder engagement, a customer-centric approach, and tight project governance. Attendees will gain insights into how these elements can drive digital transformation and innovation at pace, setting a new standard in the pet care industry.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; global_module=&#8221;626&#8243; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_post_nav in_same_term=&#8221;off&#8221; _builder_version=&#8221;4.27.4&#8243; 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custom_button=&#8221;on&#8221; button_text_color=&#8221;#26AEBB&#8221; button_bg_color=&#8221;#FFFFFF&#8221; button_border_color=&#8221;#26AEBB&#8221; button_font=&#8221;||||||||&#8221; button_icon=&#8221;&#x23;||divi||400&#8243; button_icon_placement=&#8221;left&#8221; button_on_hover=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; button_text_color__hover_enabled=&#8221;on|hover&#8221; button_text_color__hover=&#8221;#22485C&#8221; button_border_color__hover_enabled=&#8221;on|desktop&#8221; button_border_color__hover=&#8221;#22485C&#8221; button_bg_color__hover_enabled=&#8221;on|desktop&#8221; button_bg_color__hover=&#8221;#FFFFFF&#8221; button_bg_enable_color__hover=&#8221;on&#8221; button_icon_color__hover_enabled=&#8221;on|desktop&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>GM Enterprise Product &#038; Program, Greencross Pet Wellness Company<\/p>\n","protected":false},"author":1,"featured_media":1148,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"2880","footnotes":""},"categories":[16],"tags":[],"dipi_cpt_category":[],"class_list":["post-1149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rory Watt - AgileAus25<\/title>\n<meta name=\"description\" content=\"Rory Watt is an experienced product management professional who leads the digital transformation program at Greencross.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agileaustralia.com.au\/2025\/rory-watt\/\" \/>\n<meta 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