[et_pb_section fb_built=”1″ next_background_color=”#ffffff” _builder_version=”4.27.2″ _module_preset=”default” background_enable_color=”off” use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”#9ad9e7 0%|#26aebb 50%|#9ad9e7 100%” bottom_divider_style=”waves2″ bottom_divider_height=”50px” bottom_divider_height_tablet=”50px” bottom_divider_height_phone=”25px” bottom_divider_height_last_edited=”on|phone” global_module=”540″ locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.2″ _module_preset=”default” custom_margin=”0px||50px||false|false” custom_margin_tablet=”0px||50px||false|false” custom_margin_phone=”||25px||false|false” custom_margin_last_edited=”on|tablet” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][dipi_dual_heading first_heading=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IiIsImFmdGVyIjoiIn19@” second_heading=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9leGNlcnB0Iiwic2V0dGluZ3MiOnsiYmVmb3JlIjoiIiwiYWZ0ZXIiOiIiLCJ3b3JkcyI6IiIsInJlYWRfbW9yZV9sYWJlbCI6IiJ9fQ==@” heading_tag=”h1″ heading_display=”column” _builder_version=”4.27.4″ _dynamic_attributes=”first_heading,second_heading” _module_preset=”default” first_heading_font=”–et_global_heading_font||||||||” first_heading_text_color=”#FFFFFF” first_heading_font_size=”50px” first_heading_line_height=”1.2em” second_heading_font=”–et_global_body_font|700|||||||” second_heading_text_color=”#FFFFFF” second_heading_letter_spacing=”1px” second_heading_line_height=”1.4em” first_heading_font_size_tablet=”50px” first_heading_font_size_phone=”40px” first_heading_font_size_last_edited=”on|phone” global_colors_info=”{}”][\/dipi_dual_heading][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.3″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_4,3_4″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.27.3″ _module_preset=”default” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9mZWF0dXJlZF9pbWFnZSIsInNldHRpbmdzIjp7fX0=@” alt=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IiIsImFmdGVyIjoiIn19@” title_text=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IiIsImFmdGVyIjoiIn19@” _builder_version=”4.27.4″ _dynamic_attributes=”src,alt,title_text” _module_preset=”default” border_radii=”on|10px|10px|10px|10px” border_width_all=”5px” border_color_all=”#26AEBB” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _dynamic_attributes=”content” _module_preset=”default” text_font=”–et_global_heading_font||||||||” text_text_color=”#26AEBB” text_font_size=”18px” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_module=”809″ global_colors_info=”{}”]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IkFib3V0ICIsImFmdGVyIjoiIn19@[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” link_font=”|700|||on|||#22485C|” custom_padding=”||25px||false|false” border_width_bottom=”1px” border_color_bottom=”#9AD9E7″ global_colors_info=”{}”]James Ratsasane is an award-winning design leader guided by a clear ambition: to create experiences that are beautiful, purposeful, and deliver meaningful business outcomes. With deep experience across luxury, beauty, and retail, he brings together craft, strategy, and ways of working to design digital products that elevate brands, enhance customer journeys, and unlock growth.<\/p>\n
As Head of Digital Product Design at MECCA, James provides leadership to empower cross-functional teams to solve complex challenges through lean product design approaches. Previously, he established Aesop\u2019s global Experience Design function, where he shaped omni-channel experiences and digital products across international markets.<\/p>\n
His collaborations have been part of award-winning work recognised by D&AD, Awwwards, FWA, and the Webby Awards. James is passionate about building high-performing teams and embedding design frameworks that scale quality, increase efficiency, and above all, foster customer delight.[\/et_pb_text][dipi_dual_heading first_heading=”Session” second_heading=”Less, but better: strategies for maximising customer and business value” heading_display=”column” fh_style=”background” first_heading_color=”#F7955B” fh_padding=”3px|5px|0px|5px|false|false” fh_margin=”0px|0px|0px|0px|false|false” sh_padding=”0px|0px|0px|0px|false|true” disabled_on=”off|off|off” _builder_version=”4.27.4″ _module_preset=”default” first_heading_font=”|||on|||||” first_heading_text_color=”#FFFFFF” first_heading_font_size=”12px” second_heading_line_height=”1.4em” text_orientation=”left” custom_margin=”||0px||false|false” custom_padding=”||0px|0px|false|false” locked=”off” global_colors_info=”{}”][\/dipi_dual_heading][et_pb_text disabled_on=”off|off|off” _builder_version=”4.27.4″ _module_preset=”default” link_font=”|700|||on|||#22485C|” custom_padding=”||25px||false|false” hover_enabled=”0″ border_width_bottom=”1px” border_color_bottom=”#9AD9E7″ global_colors_info=”{}” sticky_enabled=”0″]What if the key to delivering customer value isn\u2019t designing and building more\u2014but less?<\/p>\n
In today\u2019s fast-paced product environments, that principle has never been more relevant. Join James Ratsasane, Head of Product Design at MECCA Brands, as he shares how maximising the work not done helps teams stay laser-focused on what truly matters. In this practical talk, he unpacks how to make discovery lean, harness the power of experimentation, and use tight feedback loops to drive meaningful outcomes\u2014for customers and the business.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.3″ _module_preset=”default” global_module=”626″ global_colors_info=”{}”][et_pb_row _builder_version=”4.27.3″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_post_nav in_same_term=”off” _builder_version=”4.27.4″ _module_preset=”default” title_font=”|700|||||||” title_font_size=”1em” global_colors_info=”{}”][\/et_pb_post_nav][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.3″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”https:\/\/agileaustralia.com.au\/2025\/speakers\/” button_text=”Back to Speakers page” button_alignment=”center” _builder_version=”4.27.3″ _module_preset=”default” custom_button=”on” button_text_color=”#26AEBB” button_bg_color=”#FFFFFF” button_border_color=”#26AEBB” button_font=”||||||||” button_icon=”#||divi||400″ button_icon_placement=”left” button_on_hover=”off” global_colors_info=”{}” button_text_color__hover_enabled=”on|hover” button_text_color__hover=”#22485C” button_border_color__hover_enabled=”on|desktop” button_border_color__hover=”#22485C” button_bg_color__hover_enabled=”on|desktop” button_bg_color__hover=”#FFFFFF” button_bg_enable_color__hover=”on” button_icon_color__hover_enabled=”on|desktop”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"
Head of Digital Product Design, MECCA<\/p>\n","protected":false},"author":1,"featured_media":1198,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"2880","footnotes":""},"categories":[7],"tags":[],"dipi_cpt_category":[],"class_list":["post-1197","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-invited"],"yoast_head":"\n