Rory Watt GM Enterprise Product & Program, Greencross Pet Wellness Company

Rory Watt is an experienced product management professional who leads the digital transformation program at Greencross. Over the past three years, he has championed the use of product-led thinking and Agile practices in enterprise retail environment. Previously, he led product and marketing teams at a range of high-growth tech startups and scale ups.

with Tania Hyde – Digital Platforms Senior Product Manager, Greencross Pet Wellness Company

In this presentation, you will explore how Petbarn successfully implemented a digital transformation program to develop a market-leading mobile app and AI experience for pet parents. By conducting extensive customer research, Petbarn gained valuable insights into the needs of customers, which informed the design and functionality of their innovative app.

Learn how the Petbarn product team employed iterative design testing and gathered feedback from a wide range of stakeholders, including senior leaders and board members, to refine the product and secure buy-in. Overcoming challenges related to budget, timescale, and technical complexity, understand how the team used Agile processes and governance to provide structure and predictability in an uncertain environment.

Key learnings from Petbarn’s journey include the importance of stakeholder engagement, a customer-centric approach, and tight project governance. Attendees will gain insights into how these elements can drive digital transformation and innovation at pace, setting a new standard in the pet care industry.