Alidad Ebnoddin Hamidi Co-founder, Desirable Futures

Alidad Hamidi is a seasoned consultant and Organisational Development Coach with over two decades of experience in strategy, organisational design, and transformation. Throughout his career, Alidad has collaborated with prominent organisations such as Aware Super, Westpac Group, Commonwealth Bank of Australia, Bulletproof Networks, Suncorp, and Telstra, significantly enhancing their organisational health, strategic direction, and performance through improved organisational design and strategic clarity.

As Co-founder of Desirable Futures, Alidad supports leaders in shifting from traditional hierarchical structures to decentralised, human-centric organisational models that prioritise team autonomy, adaptability, and innovation. Desirable Futures is the ANZ Research Centre for RenDanHeYi and is home to a team that includes Semco Style Institute Certified Experts—bringing together globally recognised approaches to self-management, distributed leadership, and value co-creation.

In 2024, the Desirable Futures team attended the ZeroDX Awards in Qingdao as guests of Haier and the Haier Model Institute, supporting Australian company Everest Engineering in receiving a ZeroDX Award for Emerging Excellence. They also collaborated with Buurtzorg Australia to deliver training focused on self-management and decentralised decision-making principles.

After visiting Haier’s micro-enterprises in China, one thing became clear: customer delight doesn’t come from another design workshop or initiative—it emerges when teams have the autonomy to act in real time. This talk introduces Zero Distance—a way of working where teams are structurally connected to the users they serve. You’ll hear stories from Haier’s RenDanHeYi philosophy and Buurtzorg’s self-managed teams—organisations where autonomy isn’t granted, it’s built-in.

Walk away with real stories, fresh insights, and practical steps to create lasting, lived customer connection—where the people closest to the work can respond with purpose, speed, and creativity.