Amy Johnson Chief Product Officer, Propel Ventures

About Amy Johnson
Amy Johnson is a product and design leader with 25 years of experience transforming businesses into product-led organisations. She has shaped strategy, discovery, and delivery for some of Australia’s biggest names, including CBA, Metcash, Nuix, and Bravura. A master of driving customer and business outcomes, Amy excels at turning vision into execution—building high-performing teams, launching market-defining products, and leading organisations through change. Her expertise spans the full product lifecycle, from early-stage discovery to scale. As the head of product and design at Propel Ventures, Amy spends most of her time at the coalface of product’s most challenging missions, such as refining product strategy, leading transformation and coaching executives.
Session There’s no point going fast if you’re going the wrong way
Agile has helped teams move faster, and now, AI is supercharging that speed. But with increased velocity comes a greater risk: building the wrong things, faster than ever. In this talk, we explore how a product operating model helps teams stay aligned on what really matters, ensuring that speed is directed toward meaningful outcomes.
Through real-world examples case studies, you’ll see how you avoid the trap of gimmicky AI features and instead use product thinking to deliver real customer value. Learn how to guide your efforts with a clear vision, strategy, discovery, and outcome-driven roadmaps.
Key Takeaways:
- Why AI fails when it’s not anchored in customer problems
- How a strong product operating model keeps speed purposeful
The role of cross-functional teams, discovery, and product management in making AI - work
- Practical steps to move fast in the right direction.