James Ratsasane Head of Digital Product Design, MECCA

James Ratsasane is an award-winning design leader guided by a clear ambition: to create experiences that are beautiful, purposeful, and deliver meaningful business outcomes. With deep experience across luxury, beauty, and retail, he brings together craft, strategy, and ways of working to design digital products that elevate brands, enhance customer journeys, and unlock growth.

As Head of Digital Product Design at MECCA, James provides leadership to empower cross-functional teams to solve complex challenges through lean product design approaches. Previously, he established Aesop’s global Experience Design function, where he shaped omni-channel experiences and digital products across international markets.

His collaborations have been part of award-winning work recognised by D&AD, Awwwards, FWA, and the Webby Awards. James is passionate about building high-performing teams and embedding design frameworks that scale quality, increase efficiency, and above all, foster customer delight.

What if the key to delivering customer value isn’t designing and building more—but less?

In today’s fast-paced product environments, that principle has never been more relevant. Join James Ratsasane, Head of Product Design at MECCA Brands, as he shares how maximising the work not done helps teams stay laser-focused on what truly matters. In this practical talk, he unpacks how to make discovery lean, harness the power of experimentation, and use tight feedback loops to drive meaningful outcomes—for customers and the business.