Michele Levine CEO, Roy Morgan

Michele Levine was born with a passion for people and what makes them tick, social justice and an insatiable curiosity about life.

With over 30 years’ experience as a researcher, Michele has been responsible for thousands of surveys, including many of the largest research projects ever undertaken in Australia, many of which continue to play a critically important part in shaping our society today.

With a fundamental belief in the empowering value of information, Michele was instrumental in the development and refinement of Roy Morgan Single Source, the world’s leading consumer study (based on over 50,000 interviews a year) and, in 2010, the introduction of the Roy Morgan Business Survey.

Michele was ahead of her time in foreseeing the exponential growth of Big Data and, consequently the need for software (like ASTEROID) which can manage and order massive volumes of data – as well as the need for highly trained analysts and data scientists who can help make sense of it.