Tania Hyde Digital Platforms Senior Product Manager, Greencross Pet Wellness Company

Tania Hyde has over 15 years of experience in digital product management leading Agile teams across a wide range of industries, including television, airlines, fashion, and insurance, working with both startups and large enterprises.

For the past two years, she has played a key role in a digital transformation at Greencross, embedding an Agile product management culture within digital delivery teams to create impactful experiences for pet parents.

Motivated by delivering products that delight customers, Tania’s curious nature and data-driven approach help her identify the problems worth solving. She enjoys empowering cross-functional teams to create innovative solutions to complex challenges.

with Rory Watt

In this presentation, you will explore how Petbarn successfully implemented a digital transformation program to develop a market-leading mobile app and AI experience for pet parents. By conducting extensive customer research, Petbarn gained valuable insights into the needs of customers, which informed the design and functionality of their innovative app.

Learn how the Petbarn product team employed iterative design testing and gathered feedback from a wide range of stakeholders, including senior leaders and board members, to refine the product and secure buy-in. Overcoming challenges related to budget, timescale, and technical complexity, understand how the team used Agile processes and governance to provide structure and predictability in an uncertain environment.

Key learnings from Petbarn’s journey include the importance of stakeholder engagement, a customer-centric approach, and tight project governance. Attendees will gain insights into how these elements can drive digital transformation and innovation at pace, setting a new standard in the pet care industry.