Sam Bowtell Founder, Director and Certified Scrum Trainer, Grow Your Agility

Sam Bowtell is a Certified Scrum Trainer (CST) and the founder of Grow Your Agility, where he helps people and organisations thrive through experiential learning and human-centred agility. With a background in leading large-scale transformations across industries, Sam is known for his playful and inclusive facilitation style, and his ability to make agile thinking practical, real, and genuinely engaging.

Sam is passionate about helping Product Owners grow. Recently, he has been exploring the intersection of generative AI and agile coaching, creating custom GPTs to support agile roles in meaningful and practical ways. A regular speaker at agile conferences around the world, he brings deep experience, creativity, and a big dose of heart to every session he leads.

What if the collective wisdom of experienced Product Owners could be captured, challenged, and reused on demand? In this highly interactive workshop, we’ll co-create a custom AI Product Owner—Pat—by harvesting the audience’s hard-won knowledge, behaviours, tools, and instincts.

Using sticky notes, discussion, and live AI demos, we’ll turn real PO expertise into a working agent that’s sceptical, evidence-driven, and human-centred. You’ll see how to shape an AI’s personality and knowledge base—and how to test whether it gives sound advice or confidently leads you into a product disaster.

Expect sticky notes, spirited debate, and at least one product idea that shouldn’t be built.