Samantha McIntyre Co-founder, Tech Boosters

Samantha McIntyre is a former CIO with 30+ years in technology and 15+ years in C-level leadership, having driven large-scale digital, IT, and ecommerce transformations for globally recognised organisations including Wesfarmers, Tesco, Woolworths, L’Oréal, and Simplot, navigating the real complexities big corporates face in doing so.

Co-founder of Tech Boosters, Sam helps organisations cut technology waste, sharpen delivery, and ensure technology investments generate measurable business value. She also founded Lady Leadership, empowering women in tech through coaching and mentorship.

Sam brings a rare blend of executive strategy and hands-on transformation experience; working with leadership teams to bring clarity to complex environments and build the capability needed to sustain improvement long after the engagement ends.