Samantha McIntyre Co-founder, Tech Boosters
Co-founder of Tech Boosters, Sam helps organisations cut technology waste, sharpen delivery, and ensure technology investments generate measurable business value. She also founded Lady Leadership, empowering women in tech through coaching and mentorship.
Sam brings a rare blend of executive strategy and hands-on transformation experience; working with leadership teams to bring clarity to complex environments and build the capability needed to sustain improvement long after the engagement ends.
Session Stop Reporting. Start Translating. What Execs Really Need!
People spend hours building reports packed with metrics, charts, and traffic lights — yet executives are still confused. The problem isn’t poor reporting. It’s that we’re reporting, not translating.
In this session, Sam and Rachael share a practical approach for reframing reporting as a strategic translation layer — one that builds trust, enables faster decisions, and positions delivery teams as partners rather than status generators. Drawing on real examples, they’ll show you how to cut through the noise, communicate what actually matters, and move from defending data to driving outcomes.
Leave with a new way of thinking about executive communication, a practical translation lens you can apply immediately, and the confidence that simplifying your reporting doesn’t cost you credibility — it builds it.
You’ll leave with:
- A clear understanding of reporting as a translation capability, not a compliance task
- Strategies to shift from defending data to driving outcome-focused conversations
- Greater confidence simplifying data without losing credibility
- and most importantly, the permission to challenge your current reports!
