Kristi Salmi

Head of Product and Data Science, Moneycatcha

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Kristi Salmi has over 13 years’ experience in financial services, with roles including Credit Analysis Manager, Senior Data Scientist and Information Architect. Currently she is Head of Product and Data with Moneycatcha, which is a FinTech startup. Kristi has significant project and product experience in loan origination, operational and management reporting and regulatory compliance. She has a Masters in Data Science, is a Certified Enterprise Architect (TOGAF), Certified Scrum Master, Certified Product Owner, and Certified Design Sprint Master. She has a passion for understanding how information can be used to create a competitive advantage and to provide a better customer experience. She is particularly interested in utilising design thinking, human centered design and domain driven design (such as event storming) to upfront innovation within the Agile framework and collaboratively co-create solutions with customers.

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