Grant Burrow
Head of Channel Performance & Optimisation, Bupa
Rashina Hoda

About Grant Burrow

Grant Burrow has a deep passion for driving measurable outcomes through the power of Product, Experimentation, Behavioural Science & Measurement.

He has worked in Digital for a decade in many roles from project delivery to Digital innovation, and failed as many times as he’s succeeded which fuels his passion for bringing outcomes to life with initiatives small and large, quick and slower.

Across the more than 250 experiments Grant has helped to lead, some have been featured as Harvard Business School case studies, been showcased in publications like the Australian Financial Review and is on the verge of completing a Masters in Behavioural Economics.

He is convinced that the world’s best outcomes can be driven by combining Product thinking and Behavioural science, as demonstrated by real-life examples both close to home and at the world’s best organisations.

Building the world’s best product with behavioural economics

Why you’re (probably) doing it wrong and how to do it like the world’s best!

The world’s best organisations apply an evidence-based approach that uses experimentation and increasingly, cutting-edge behavioural economics research to drive better measurable outcomes. Grant Burrow will share some of the common mistakes to avoid and key practical principles you can apply today, to make your product 10x more effective.