Head of Design, Operations, ThoughtWorks
Closer to the customer
Sherlock Holmes value detection – with Richard Young
“It is a capital mistake to theorize before one has data.” – Arthur Conan Doyle
The art of uncovering the real value can be subtle and needs attention to detail. In doing so, the principles of Sherlock Holmes can work perfectly to help us shape our investigations and conclusions. Careful observation is key, as are informed deductions.
In this talk, Richard Young and Diana Adorno will share how Sherlock principles apply to value detection. They will use real examples where they tested the starting pre-conceptions of the team and stakeholders against what customers really wanted – and will discuss the eye-opening conclusions. Attend this talk to learn how to be a great sleuth!
About Diana Adorno
Diana has worked across many industries and pulls insights across all of them. She has a technical, design and a qualitative research background in Cognitive Anthropology. Diana has worked globally as consultant on digital products and business shaping in Australia, Asia, UK and Europe.
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