Catherine Seal Product Manager, Telstra

About Catherine Seal

Catherine is the Product Manager for Telstra Outdoor Networks and Scrum Lead for Telstra’s Payphones mission. She is also a coach and change professional. She is active in various communities of practice and always looking for new ways to grow her professional skills and take on new challenges. She is passionate about using her expertise to drive innovation and deliver value. 2024 will be her second year speaking at Agile Australia.

Step into the world of storytelling where narratives weave the fabric of innovation and time-honoured products come alive with new purpose. This session focuses on the transformative power of storytelling in redefining products and engaging audiences.

We’ll explore the journey of storytelling as a strategic tool that transcends mere communication, becoming a catalyst for change and a beacon for innovation.

Drawing from the backdrop of Telstra’s payphone reinvention, we’ll illustrate the pivotal role of storytelling in turning a commonplace object into a beacon of community connection and safety. The “Free Calls to Santa” initiative serves as a prime example of how a strong narrative can breathe life into technology, making it relevant and magical for a new generation.

This talk will challenge you to rethink storytelling’s impact on product perception and customer engagement. You’ll gain actionable insights into crafting narratives that resonate on multiple levels, ensuring they are not just compelling but also rooted in the product’s core value.