Brendan Marsh
About Brendan Marsh
Brendan Marsh has been working in the tech/product space for 12 years and has recently returned to Australia, after spending six years in Sweden. During this time in Sweden, Brendan spent 5 years working for Spotify during their hyper growth phase, first as an Agile Coach and then as the Product Manager for Spotify’s desktop client where he was responsible for 1/3 of Spotify’s monthly active users. Since then, Brendan has been the Chief Product Officer for 29k, a mental health non profit and now consults to companies in Australia on all things product management, Agile and organisational design and is now at Organa.
Half-day WorkshopProduct Strategy 101
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You’ve mastered Agile delivery, maybe even some product discovery techniques for validating your assumptions and testing hypotheses. But how do you know which product problems or opportunities are the most important to prioritise? You might have a vision for the product, but what is your strategy for getting there? You might argue that you have a product roadmap, but there is an important layer between your company goals and your product roadmap that should inform your decision making process – a Product Strategy.
Product strategy is the glue that helps you decide which problems to focus on, the bridge that connects the product roadmap to the company’s strategy or goals.
Come experience the creation of a product strategy. In this highly interactive workshop, you’ll not only learn the basics of product strategy, but we’ll practice the step by step process to create one, based on either an idea you have or your own company’s product.
Who’s this for?
Product Leaders (Directors, CPO, etc), Product Owners, Product Strategists, Product Managers, Product Marketers, UX or research specialists, Project Managers, Business Analysts, Business Subject Matter Experts in product teams, or anyone aspiring to these roles.
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