Sandra Davey

Product Consultant & Coach, Organa
Sandra Davey

About Sandra Davey

Sandra Davey is a Product Manager by craft and love, who’s racked up 25+ years in Internet-enabled product management, delivering more than 30 products across B2B, B2C, B2B2C. She’s worked on disruptive products for new markets and on new products for existing or adjacent markets. As you can imagine, Sandy has seen the best and worst approaches with Agile and product management, so she gets a lot of joy from consulting and coaching people and teams, working on ways to improve how products teams and product folk work to create value and nurture value in the products they’re responsible for.

As a side hustle, she is a Board Executive Director, serving on the Boards of auDA and Screenrights. Past Board roles include a two-year stint Chairing Australia’s Internet governance community (NetThing), and serving for 9 years on the board of CHOICE. Why? Because she’s on a mission to bring Agile and product thinking into the board room.

Half-day WorkshopStrategic Product Management 101

A holistic overview of Product Management.
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Through exercises and lively discussion, you’ll leave this workshop with a solid overview of the product management lifecycle, from the formation of an idea through to developing a go-to-market strategy and launching it into the market. We’ll unpack product management’s relationship to Agile practices (e.g. Scrum), and the never-ending challenge of project management being confused with product management. We’ll take a look at how Product Owners and Product Managers work together, what great product management is and what great product teams should be doing.

Who’s this for?
Whilst this is great for Product Managers, this workshop is for anyone that is either on a product team or interacts with a product team. You might be a product owner, an engineer, a delivery manager, BA, UX designer, product marketer, QA or a business subject-matter expert. You may also be someone who’s considering a transition to product management.

For those of you who feel that all you do is software delivery (outputs), this workshop will show the full potential of great product management (outcomes).

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Half-day WorkshopProduct Strategy 101

Without a strategy, the product roadmap is just a wishlist.
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You’ve mastered Agile delivery, maybe even some product discovery techniques for validating your assumptions and testing hypotheses. But how do you know which product problems or opportunities are the most important to prioritise? You might have a vision for the product, but what is your strategy for getting there? You might argue that you have a product roadmap, but there is an important layer between your company goals and your product roadmap that should inform your decision making process – a Product Strategy.

Product strategy is the glue that helps you decide which problems to focus on, the bridge that connects the product roadmap to the company’s strategy or goals.

Come experience the creation of a product strategy. In this highly interactive workshop, you’ll not only learn the basics of product strategy, but we’ll practice the step by step process to create one, based on either an idea you have or your own company’s product.

Who’s this for?
Product Leaders (Directors, CPO, etc), Product Owners, Product Strategists, Product Managers, Product Marketers, UX or research specialists, Project Managers, Business Analysts, Business Subject Matter Experts in product teams, or anyone aspiring to these roles.

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