31 MAY - 1 JUNE 2021 • SOFITEL MELBOURNE 

Update on COVID-19

31 MAY - 1 JUNE 2021 • SOFITEL MELBOURNE

Amjad Sidqi

Associate Director, VMware Tanzu Labs

Agile Transformation: The best way to waste millions of dollars… and what to do instead 😉

And yet, most digital transformations succeed only in one thing: spending capital and frustrating all those involved.

Many organisations are embarking on ambitious Digital Transformation initiatives. COVID has put increasing demands on organisations to improve their digital capability. And yet, most digital transformations succeed only in one thing: spending capital and frustrating all those involved. In this talk we’ll describe the path to becoming a digital-native organisation through delivering great software to your customers. We’ll steer you clear of common pitfalls and roadblocks, and show you the simple, no-nonsense, buzzword-free way to build great software that pushes your business forward.

About Amjad Sidqi

Amjad Sidqi has over 15 years of leadership experience in building teams, product development and Agile Transformation in several industries and countries
Amjad has managed and launched products in several industries from ecommerce, Telco, airlines, banking, government and NGOs. He has built high-performing, autonomous teams that apply user-centred hypothesis-driven techniques to user experience design, product management, user growth, and software engineering.

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