Tom Robinson
About Tom Robinson
As SignOnSite’s Director of Product, Tom Robinson combines his >8 years of software delivery experience in B2B SaaS with his experience as a chemical engineer working on large EPCM/LSTK commercial construction projects. His product specialty is in workflow, productivity and structured data B2B software for multi-stakeholder and highly transient industries (finance, engineering, construction & logistics). Tom is a data informed product leader who uses qualitative and quantitative signals from customers, users and the marketplace to set and deliver SignOnSite’s product strategy and mission.
Tom holds a Bachelor of Engineering (Chemical) and a Master of Economics (with Dean’s Honour) degrees from the University of Queensland.
In his spare time between work, toddler and puppy wrangling, Tom enjoys garden projects at home, powerlifting at the gym and (very occasionally, these days) sitting down with his A3 drawing board and a whole bunch of mechanical pencils for some personal relaxation time.
Using Wardley Maps to define Product Strategy at SignOnSite
Speaking with: Nish Mahanty – Engineering Manager, EstimateOne
This talk is a joint presentation between Tom Robinson (Head of Product at SignOnSite) and Nish Mahanty. SignOnSite is an Australian-based startup enabling construction sites to improve safety and reduce paperwork by leveraging technology to improve their attendance, induction, briefing and evacuation processes. After a successful fund-raising round signOnSite had to decide how best to invest their capital to further develop their product offering and continue their rapid growth. This case study describes the process of using Wardley Strategy Maps to map the customer needs and competitor landscape in order to refine the product strategy and agree a roadmap of product features to best leverage their increased investment.
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